TELEDIRECT OFFERS MORE DETAIL IN WEB SITE
By Adnews Staff
Tele-Direct (Publications) of Toronto has enhanced its Web site with new content. The site now contains seven areas of consumer-based information to help inform consumers looking to purchase products and services. Specific areas include coverage of automobiles, travel and leisure. Tele-Direct says advertisers can be found easily this way by "qualified, motivated buyers." The addition of consumer informatoin to the Web site is the next step in developing a complete consumer service, from identification of need to purchasing online. Tele-Direct will offer e-commerce to its small business customers before the end of the year. Tele-Direct's bilingual Web site provides access to over 2.5 million business listings from Ontario, Quebec, the Atlantic provinces, the Northwest Territories and the Yukon. The listings are searchable by business type, company name and location. It also includes links to additional advertiser information such as display ads, e-mail and available Web sites. Tele-Direct is owned by BCE Inc. of Toronto. The site's address is <http://www.yellowpages.ca>.