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ROGERS OFFERS MONTHLY PLAN

Toronto-based Rogers Cantel has added a new payment package to its digital cellular phone service. The company will now offer customers a no-contract option which will activate their service on a month-to-month basis. Customers can also choose long-term contracts. Both plans are being promoted in a national print and TV campaign that began this week. The English-language campaign was created by Gee, Jeffery & Partners Advertising of Toronto. Groupaction of Montreal handled the French language campaign.

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