CANADA DEPOSIT CHOSES GOODGOLL CURTIS
By Adnews Staff
Toronto-based Goodgoll Curtis was handed the $1.3 million Canada Deposit Insurance Inc. account last week. The agency won the business after a competition with incumbent Cossette Communication-Marketing of Toronto, Mediaplus Advertising of Ottawa and Publicite Martin of Montreal. Canadian Deposit Insurance is a federal crown corporation that insures deposits in banks, trust companies and loan companies across the country. The next campaign for the corporation will be next March, possibly using TV.
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