U.S. CAMPAIGN TO HEAD NORTH
By Adnews Staff
Triarc Restaurant Group of Fort Lauderdale, Florida will bring its Arby's TV campaign to Canada in January. The ads use voiceovers from celebrities including Ivana Trump, Robert Stack, Alex Trebeck, Ray Charles, Dr. Ruth Westheimer, Looney Tunes Sylvester and Barry White. Radio may also be used. The TV ads will be created by W.B. Doner & Company of Baltimore. Canadian media buying is being handled regionally by the franchises. They may use a media buying company or handle it in-house. The campaign has been running in the U.S. since September.
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