GALAVU TO OFFER PROMOTIONS IN HOTELS
By Adnews Staff
GalaVu Entertainment of Markham, Ont. and U.S.-based Columbia Tristar have teamed up to encourage hotel guests to watch Hollywood movies in their rooms. The two launched a pilot project last month at the Calgary Travelodge by which guests would receive a Men In Black poster if they ordered an in-room movie during their stay. The promotion was supported using card folders, door hangers and lobby signs created by Impact/FCB of Toronto. It was also promoted on the main menu of the TV screens in the hotel rooms. GalaVu plans to offer the promotion at 130 hotels in Canada and the U.S. early next year, marketing vice-president Joel Herzog told Adnews yesterday. GalaVu is a technology-based entertainment company.
« Back Next »
Comments
blog comments powered by Disqus