GOURMET'S CHOICE MAY BRING COFFEE TO CANADA
By Adnews Staff
Gourmet's Choice Coffee of New York has launched what it says is the most expensive coffee in the world. Currently the coffee is available only in the U.S., but the company would like to seek Canadian distributors as well. If it does launch the coffee in Canada, Gourmet's Choice Coffee will look for a Canadian ad agency to promote the product. Fifth Avenue Communications of New York is handling U.S. advertising for the coffee. It is using direct marketing and Internet advertising. A 10-ounce zip-lock re-sealable individual bag of the coffee sells for $69.95(US) plus $5 for shipping, handling and sales tax. Christmas gift packages are also available. Gourmet's Choice Coffee operated from 1956 until 1983, when the availability of the coffee stopped due to a fire at the original roasting and brewing facilities.