HMV GIVING AWAY MACARONI
By Adnews Staff
HMV Canada of Toronto is appealing to two student passions, music and food, in its Back to School promotion running from Aug. 24 to Sept. 24. Customers who buy one of 28 CDs will get a free custom-designed box of HMV Makaroni and cheese. Advertising backing the promotion was scheduled to begin this week using print, in-store materials, interior transit and TV, including a three-week run on MuchMusic and MusiquePlus. The promotion and the advertising were created by TAXI Advertising & Design of Toronto. The NextMedia Company of Toronto is buying media.
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