HASBRO TEAMS UP WITH FILM COMPANY
By Adnews Staff
Hasbro Inc. has joined forces with DreamWorks SKG to market a line of games and toys to be called DreamWorks Toys. DreamWorks is a television, film and interactive media programming collaboration of movie director Steven Spielberg, film producer Jeffrey Katzenberg and music entrepreneur David Geffen. Under the agreement, Hasbro will make toys based on movies, television, animation, and other creative ideas that come out of DreamWorks. The line will be distributed through Hasbro's various brands including Kenner, Playskool, Milton Bradley and Parker Brothers, starting in early 1997. The lead agency for Hasbro is Griffin Bacal of New York, which has Griffin Bacal Volny in Toronto as its Canadian division.
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