OLC OFFERS FIXED JACKPOT GAME
By Adnews Staff
Ontario Lottery Corp. launched a new game this week offering customers a chance to win $1 million twice a week. Called Ontario 49, the game is played just like Lotto 6/49 with players selecting or using Quick Pick to select six numbers from one to 49. The game offers a fixed jackpot of $1 million for matching six of six numbers, $50,000 for matching five regular numbers plus the bonus number, $500 for matching five of the six regular numbers, $50 for matching four numbers and $5 for matching three numbers. Draws will be held on Wednesday and Saturday nights. OLC will promote Ontario 49 using TV, newspaper and outdoor ads. In addition, there will be on-ice logos at Maple Leaf Gardens, point-of-sale materials and wallet cards showing customers how to play the game. The campaign was created by Cossette Communication-Marketing of Toronto.