PARTNERSHIP MARKETING SEMINAR
By Adnews Staff
The Institute for International Research will host a seminar on Oct. 7 and 8 in Toronto about effective partnership marketing and strategic alliances. Attendees will learn how and why companies choose their partners and discover the benefits and challenges they are experiencing. Speakers at the event will include CIBC Visa marketing general manager Cheryl Longo, Air Canada product design and brands director George Reeleder and Loyalty Group marketing vice-president John Wright.
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