ROGERS CANTEL TAKES PCS SERVICE TO SASKATCHEWAN
By Adnews Staff
Toronto-based Rogers Cantel brought its digital PCS service to Regina and Saskatoon this week. In addition, the cellular phone company launched its two Digital PCS packages in the two cities, the Amigo Digital and the Zone-Based Pricing plan for business. Amigo Digital services include 500 free off-peak minutes, first incoming minute free, caller ID and visual call waiting. The Zone Based Pricing plan is an all-in-one package for those who make more than 50% of their wireless calls from within a designated city area. Print and TV ads support the arrival of the service in the cities. They were created by Gee, Jeffery & Partners Advertising of Toronto. Cantel's digital PCS service is already in Toronto, Ottawa, Montreal, Quebec City, Vancouver, Halifax, Winnipeg, Calgary and Edmonton.