AXIA PURCHASES TWO AGENCIES
By Adnews Staff
Axia Multimedia Corp. of Calgary has bought two Ontario agencies: Benjamin James Marketing & Design of North Bay and Barrie, as well as Souris & Pettitti Advertising Communications of Ottawa. The agencies will be merged with Axia's Parallel Strategies of Calgary, and a new office will be opened in Toronto by the end of the year. The name of the agency hasn't been chosen yet, but it will likely be under the Axia-Parallel banner. The move gives both Ontario agencies a national presence. Benjamin James president Ben Farella told Adnews there were no client conflicts. Benjamin James clients include: Ontario Northland Transportation Commission, Sceptre Investment Council and Canadian Ecology Centre. Souris-Petitti's client list includes the Museum of Civilization, Object Time, as well as a number of high tech clients.