ACA SEMINAR
By Adnews Staff
The Association of Canadian Advertisers will host a Fundamentalas of Advertising seminar on Oct. 20 and 21 in Toronto. Areas covered will include the role of advertising and promotion within marketing, planning principles and ad objectives, creative strategies and appeals, research methods to evaluate creative and media planning. The presenter at the event will be Ian Fisher, coordinator of the Sheridan College Advertising program in Toronto.
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