IBM SPONSORS WOMEN'S OLYMPIC HOCKEY TEAM
By Adnews Staff
IBM Canada of Markham, Ont. will be the official partner of Canada's Women's Hockey Team. In addition, the computer maker will sponsor three individual players, Angela James of Toronto, Fiona Smith of Edam, Sask. and Nancy Drolet of Dummondville, Que. As part of the one-year deal, IBM will designate itself as the official partner of the team in its corporate advertising, packaging and promotion activities. In addition, IBM's logo will appear on two rinkboards at pre-Olympic exhbition games in Canada, and players will be involved in promotional activities. Advertising for IBM in Canada is done by Ogilvy & Mather. Goodman Communications handles PR. Both agencies are based in Toronto.
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