BRANDS ARE IMPORTANT TO CHINESE STUDENTS
By Adnews Staff
More than half of school children in China care about brands when they buy products, according to the Media Research Institute of the China People's University. Almost 47% of the respondents said they care about brands when making purchasing decisions, while 15.8% said they care very much about brands. Other said they care a little and some said they don't care at all. Brand consumption of primary school students is mainly focused on clothes, accounting for 33.8% of their total brand consumption. The percentage varied for middle and high school students. Female college students are most concerned about branded cosmetic products. In addition, although students learn about brands through advertising, their main source of information is their peers.