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CANADIAN TIRE FLYER GOES HIGH-TECH

Toronto-based Canadian Tire has taken its weekly flyer electronic. Canadians with Internet access and e-mail capabilities can now sign up to have a cusotmized electroinc version of the company's flyer delivered to their e-mail address. Users select the product categories they are interested in. A flyer will then be sent to their e-mail address, tailored to include price and product information for products in their expressed areas of interest. Consumers can sign up through Canadian Tire's Web site at . The electronic flyer will be promoted using tag lines on existing TV ads, registration information on Canadian Tire's printed flyers, Internet ads and point-of-purchase materials. Advertising for Canadian Tire is done by Doner Schur Peppler of Toronto.

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