MICHAEL JORDAN UNVEILS NEW NIKE BRAND
By Adnews Staff
U.S.-based Nike Inc. has taken its relationship with NBA basketball star Michael Jordan one step further. The company will introduce a line of Jordan brand basketball shoes and apparel to the North American market in November. The line will feature the Jumpman logo instead of Nike's swoosh logo. In Canada, it will be promoted using TV ads created by Weiden & Kennedy of Portland, Oregon. Cossette Communication-Marketing of Toronto will do the media buy. Jordan has been associated with Nike since 1984, when the company introduced the Air Jordan collection.
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