STORE TARGETS PLUS-SIZE MARKET
By Adnews Staff
Rubenesque of Toronto recently opened its first second-hand clothing store for plus-sized women. Located in Toronto, the store sells clothing on consignment, carrying women's sizes 14 and up. In addition, it sells dress shoes, costume jewelry and accessories. Rubenesque is being promoted using the Internet, flyers and print ads created in-house. Store owner Shawnda Walker told Adnews she plans to open stores in the east -and west-end of the city, if the first outlet is successful.
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