ROCHE RUNNING WILD
By Adnews Staff
Roche Macaulay & Partners Advertising of Toronto launched a PSA print and radio campaign in Toronto and Vancouver this month for the Evergreen Foundation's Running Wild event being held Oct. 5 in those cities. The print ads feature a baby peering out of a souped-up stroller sporting gigantic tires and the tagline, "Running Wild. A nature run for the whole family." Running Wild is a three-kilometre run or walk. It is open to families who pledge $25. There will also be musical entertainment, as well as games and activities for kids throughout the day. The goal of the event is to raise $125,000 for the Evergreen Foundation, a registered charity dedicated to connecting people with nature in schools and communities across Canada.
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