SPONSORSHIP SEMINAR
By Adnews Staff
IEG, Inc. of Chicago will bring its sponsorship seminar to Toronto on Sept. 26. Called Selling More Sponsorship, the meetings are for organizations seeking to increase their corporate sponsorship revenues. Attendees will learn what a sponsor looks for in a property, how to write proposals and price sponsorship packages, plus the techniques for negotiating and renewing deals. Panel speakers include Molson Breweries of Canada sports and media vice-president Brent Scrimshaw, Bell Mobility Cellular marketing director Bob Lavelle and Canadian Tire marketing and sales director Karl Breunjes.
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