REEBOK MOVES ACCOUNT TO GREY
By Adnews Staff
U.S.-based Reebok International has given its $90 million(US) global media buying account to Grey Averting of New York. The agency won the business in a competition with D'Arcy, Masius, Benton & Bowles of New York. Heater Advertising of Boston will be the lead creative agency for Reebok, but the company is still looking for agencies to handle various assignments. Reebok officials in Canada were unavailable to comment on how advertising will be handled here. The incumbent on the business is Leo Burnett USA of Chicago. In Canada, the agency's Toronto office localized U.S. creative and handled media buying.
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