THRIFTY'S TOUTS BLUENOTES
By Adnews Staff
Thrifty's of Toronto has launched a national campaign to promote its Bluenotes brand of jeans. To target young men, the retailer introduced 60- and 30-second TV spots. Each commercial is a dream sequence that always starts the same, but each one ends differently. Up to 20 versions of the ad will be run on The Sports Network and MuchMusic. Interior transit ads target young adults with an emphasis on women. The ads are in buses and subways in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, London and Halifax. The ads, entitled "Butt Story, Parts 1,2,3 & 4," feature an intrusive long copy format. In addition, Thrifty's is running a radio campaign for the back-to-school season themed, "Psycoology 101, The Coolest Back To School Sale Ever." The campaign was created by Vaughn Whelan & Partners of Toronto. Harrison, Young, Pesonen & Newell of Toronto did the media buy. Bluenotes is the private-label brand of Thrifty's. They are sold at the retailer's 108 stores in English Canada.