LIFE'S AUDIENCE IS ON THE RISE
By Adnews Staff
The Life Network achieved its highest audience share to date during the week of July 28, according to Nielsen People Meters. For the last four weeks, Life Network's average share for adults 18 years and older was 40% higher than the station's share in fall and winter. The specialty channel had a 1% share of cable households for its key demographic, adults 18 years and older. Life Network's summertime reach has increased 12% over the spring averages. Nielsen People Meters have shown that the Life Network is showing increases in its summer audiences, with a 30% jump in viewers compared to the late spring numbers. The Life Network is owned by Atlantis Communications of Toronto.
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