OMNI LAUNCHES FIRST BACKLIT VERTICAL BOARD
By Adnews Staff
Montreal-based Omni, The Outdoor Company introduced a new product in downtown Montreal last week. The company is now selling advertising space on a vertical backlit board. Omni plans to have more of the boards in downtown Montreal, but won't comment on how many or when. Omni marketing director Carole Robidas told Adnews last week the boards are perfect for the city because they can fit in small spaces. The first advertiser on the board is Volkswagen. Omni also sells advertising space on regular horizontal and vertical billboards, superboards and on street level.
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