NBTEL UPDATE
By Adnews Staff
NBTel will launch an advertising campaign in 1998 for its NBTel Express services. Currently, the company is promoting its on-line Express service to its Internet customers using direct mail. The on-line service, which allows customers to check their phone balances, review monthly recurring charges or long-distance calls, became available last week. Customers can also change Call Answer rings and browse NBTel's products and services catalogue. Advertising for NBTel is done by Bailey's Backroom Boys, Eastwood, Smith, Burnet of St. John and Simpson, Gilbert of Sackville, New Brunswick. The NBTel Express service was launched in 1993 on the touch tone phone. It was later enhanced with text prompts on the Vista 350 screen phone.
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