AT&T PACKAGES SERVICE FOR SMALL BUSINESSES
By Adnews Staff
Toronto-based AT&T Canada Long Distance Service Co. has enhanced its services to small business customers in Quebec. The company introduced a new service last week that will give small businesses a package of local and long-distance services, billing them on a single invoice. Called Centrex, customers will be offered services such as call waiting, call forwarding, conference calling and call transfer, which are services not available on a standard business line. The service will be available nationally later this year. Initially, Centrex will be supported using AT&T's call centre and telemarketers targeting its current client base. The company may launch an ad campaign for the service at a later date. Advertising for AT&T in Canada is done by Young & Rubicam of Toronto.