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COMPAQ DROPS PRICES ON ARMADA AND PROSIGNIA MACHINES

Compaq Canada of Richmond Hill, Ont. slashed the prices of its Armada notebook computers by up to 16%. In addition, prices of its ProSignia servers have been dropped 15%. Ten Armada notebooks are involved in the deal, including the entry-level 1500 series, mid-range 4100 series and high-performance 7700 family. Four models of the entry-level ProSignia 200 5/166 are involved in the price reduction. In July, Compaq dropped the prices of its Deskpro models of computers by up to 24%. Compaq officials were unavailable to comment on advertising plans for the price reductions. Advertising for Compaq in Canada is done by Ammirati & Puris/Lintas of Toronto. Cohn & Wolfe of Toronto is doing PR.

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