ROYAL BANK OFFERS STUDENT DISCOUNT CARD
By Adnews Staff
The Royal Bank of Canada is targeting students in its latest initiative. The bank has teamed up with Mazcom Marketing Consulting of Toronto to offer 600,000 full-time high school, college and university students savings at more than 1,500 national retail chains and local stores. The discounts range from 5% to 25% and are offered at point-of-purchase when students show their Royal Bank Client Card and a Student Price Card. The service will be promoted using posters and in-branch materials created by The Gingko Group of Toronto.
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