GENESIS HEADS WEST
By Adnews Staff
Toronto-based Genesis Media opened a Vancouver office earlier this month to serve its clients in Western Canada. "Genesis Media has been growing at a terrific pace in the past 12 months and both our new and long-term clients have been urging us to have a presence on the west coast to help them grow their business," president and CEO Bruce Claassen says in a release. The Vancouver office will be headed by David Stanger. He was most recently media services and business development senior vice-presdient at BBDO Canada's Toronto and Vancouver offices. Bill Fitch has been hired as media manager. Previously he was associate media director at BBDO's Vancouver office. Genesis Media also has an office in Montreal. In addition to media management, other services provided by Genesis include media research, direct response and retail and sales promotions. The company also owns an interactive division called Clickthrough.