BERLIN GOES WITH ONE AGENCY
By Adnews Staff
Berlin Restaurant and Nightclub of Toronto has decided to use one agency to handle its marketing needs. The club hired Ellis Teichman Communications of Toronto to handle advertising without a review. The agency had been in contact with Berlin about another business matter. The club used to hire agencies on a project basis, but ETC convinced Berlin that isolated attempts to increase sales wouldn't help the club in the long term, agency copywriter Tim Keenleyside told Adnews last week. An ad campaign as well as promotions and events will be launched in the fall focusing on Berlin's 10th anniversary.
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