IFC TO LAUNCH DESK REFERENCE FOR OPTOMETRISTS
By Adnews Staff
IFC Communications of Toronto will introduce its Canadian Optometric Reference Encyclopedia in the fall. The publication will provide information on contact lenses, glasses, solutions, laser surgery and therapeutics. CORE, which will be available in a three-ring binder and on CD-ROM, will be distributed to 2,000 optometrists in English Canada every two years. Industry updates, to be placed in the binder, will be distributed to optometrists on a quarterly basis. Advertisers can promote their products in the publication, in the updates and on the CD-ROM. CORE is being developed in cooperation with the University of Waterloo's School of Optometry. IFC Communications is a healthcare communications company. It also publishes Eyecare Visionary, a practice building journal for optometrists, and an optometrist newsletter called Eye Care In Focus.