PARTY CITY EXPANDS
By Adnews Staff
Party City Ltd. of Thornhill, Ont. opened its fifth Canadian superstore this week, and plans to have 50 outlets in the next five years. Currently all the stores are located in or near the greater Toronto area, but the company will open stores in Kitchener, London and Ottawa, all in Ontario. In about a year, Party City will expand into Alberta and British Columbia. Party City sells over 20,000 party items in its stores that are about 11,000 square-feet in size. Advertising for the chain is handled by Peters Communications of New Jersey. Party City's parent company is also based in New Jersey.
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