FCB TOUTS COORS AS THE BEER OF SUMMER FCB
By Adnews Staff
Toronto is celebrating the spirit of the summer in its latest TV campaign for Coors Light beer. The ads, which began this week, feature friends enjoying camping, golfing, cycling and drinking Coors Light. The tag line for the ads is "This is Our Beer." The TV creative is supported by radio and print ads. Molson Breweries of Toronto brews Coors beer in Canada.
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