DIRECT MAIL CAMPAIGN EXCEEDS EXPECTATIONS
By Adnews Staff
Ontario Hydro received a 23% response to its direct mail campaign promoting its Energy Service Gateway information technology pilot project. The goal of the campaign was to get householders to sign up for the project, which began this week. Ontario Hydro had expected about a 10% response and was also expecting to have to do another mailing. Energy Service Gateway provides a range of functions including monitoring of household hydro usage on a minute-by-minute basis, automating the operation of certain intelligent appliances and providing the householder with access to a variety of information services. The campaign was done by Adlib of Toronto.
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