CDMA INTERACTIVE MARKETING CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host its Fall conference on interactive marketing in Toronto on October 23. The keynote speaker at the event will be Wunderman Cato Johnson chairman and founder Lester Wunderman. He will discuss the Internet's role in the move from the Industrial Revolution's product-based marketing to today's consumer-oriented marketing. Another highlight of the event will be luncheon speaker Evan Solomon, host of Futureworld, a CBC magazine program. Cybersaloon will feature live demonstrations of the latest hardware and software that help enhance electronic commerce. Another seminar, called Building Your Digital Brand, will guide delegates through real-life examples to demonstrate what digital branding means to consumers and businesses.