SHIRMAX USES FIRST PR AGENCY
By Adnews Staff
Communications MECA of Montreal is now handling PR for Shirmax. The agency was hired without a review, after being referred to the client by Shirmax's media buying agency, Media Experts of Montreal. In the past, PR was handled in-house. Shirmax of Montreal operates 56 maternity clothing stores under the combined Shirley K and Thyme banners, and operates 82 plus-sized stores under the Addition-Elle, A/E Sports & Co. and Lingerie by/par Addition-Elle banners across the country. Advertising creative is mainly done in-house.
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