YARDLEY TO REVITALIZE BRAND
By Adnews Staff
OK&D Marketing & Communications of Hamilton, Ont. has been handed the job of "resuscitating" the Yardley brand in Canada. The agency won the Yardley of Canada account late last month without a review. OK&D knows the owners of the brand in Canada, Trilogy Brand Management of Burlington, Ont. "OK&D have demonstrated strong knowledge of our key markets and customers in the past, and they're an important part of the team we have in place to build Yardley sales in Canada. In the past, advertising for Yardley was handled in-house, but the company decided to hire an agency to revitalize the brand and realized it didn't have the resources to do it, agency creative director Joe Duda told Adnews yesterday. A campaign will likely be launched in the fall. Yardley's world headquarters are in England. The company makes men's and women's skin care products, but only women's products are available in Canada.