HEALTH CARE SERVICE TO RAISE AWARENESS
By Adnews Staff
The Regional Geriatric Program of Metro Toronto wants to increase its profile and raise awareness and recently hired an agency to help it out. Ellis Teichman Communications of Toronto won the account after a competition with six other agencies "because of its health and social issues-related experience and its understanding of the project parameters and goals," an agency release says. ETC will develop public service announcements, a Web site and new collateral materials. In addition, the agency will do PR. RGP of Metro Toronto is one of six regional groups in Ontario that provide health care services to the elderly. "The RGP hopes to enhance its organization's profile and awareness and communicate its relevance to a diverse and growing number of stakeholder groups in the face of funding cuts to provincial health care, changing demographics and new health care models," says the release.