PEPSI AND CADBURY GEAR UP FOR BATMAN RELEASE
By Adnews Staff
Pepsi-Cola Beverages Canada and Cadbury Beverages Canada introduced a joint promotion last week playing on the popularity of the new Batman and Robin movie being released later this month. Cans of Orange Crush, Cream Soda Crush and Hires Root Beer will feature Batman, while Robin takes over Dr. Pepper, Batgirl makes her presence on Lipton Brisk Iced Tea and Mr. Freeze appears on cans of Mountain Dew. The products will be promoted using point-of-sale material created by Basstoy International Corp. of Toronto.
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