PETSMART EXPANDS FURTHER IN CANADA
By Adnews Staff
Phoenix-based Petsmart opened its ninth Canadian store last week. Located in Brampton, Ont., the 20,000 square-foot outlet sells premium and grocery-brand pet food as well as commercial specialty foods, vitamins, medications, grooming supplies and toys for a variety of pets. Each outlet has a full-service professional groom shop, obedience classes and a learning centre to teach customers about animals of the world and their environments. TV and print advertising for the new store began last week. The TV ads were created by Cossette Communications-Marketing of Toronto. The print ads were created in-house by Petsmart in the U.S. and Canadian public relations is done by Edelman Public Relations of Toronto. All Petsmart locations in Canada are located in Southern Ontario.