BANK OF MONTREAL TOUTS INVESTORE SERVICES
By Adnews Staff
The Bank of Montreal recently launched the final portion of a campaign that tells people its Investore outlets are stores, not banks. The campaign is now using ads in restrooms, on coasters and on food-court tables. Billboards and transit ads were launched in April. The photographs in the ads are visual representations of every day Canadians, accompanied by copy reinforcing the message that Investore is not a bank, but a store where consumers can gain knowledge about investment products. One ad features a photograph of a woman sweeping her walkway and shouting to her husband, "And Morty, don't forget to pick up one of those mutual fund thing-a-jigs!" The campaign was created by Vickers & Benson Advertising of Toronto. Promanad Communications of Toronto is handling PR. Investores are sales centres where customers can learn more about managing their money and purchase trust and investment products.