KELLOGG TOUTS FIBRE
By Adnews Staff
Kellogg Canada is touting the benefits of its All Bran cereal in its latest print campaign for the brand. The ads focus on the fibre content on the cereal and the benefits to your body. One ad uses the headline "Sure doing your cardio is important, but what about your gastro?" Another says "If I'd known I was gonna live this long, I'd have taken better care of myself." The third ad features a dancer with the headline, "The body is the temple of the soul. Now let's talk cleaning house." The ads then go on to talk about the benefits of fibre and how All-Bran meets your fibre requirements. The ads were created by Leo Burnett Co. of Toronto.
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