MOLSON BRINGS OUT SECOND CONCERT PROMOTION
By Adnews Staff
Playing on its successful Blind Date promotion, Toronto-based Molson Breweries launched the Molson Canadian Rocks Universal Ticket contest last week. Under the deal, beer drinkers can win tickets to live concerts all summer, including tickets to a Blind Date concert, an international music festival and club events across Canada. Scratch 'n Win tickets are available in cases of Molson Canadian, Molson Canadian Ice and Molson Canadian Light. Consumers can also win tickets through bar and radio promotions. Winners may also win Best Seats in the House tickets and Nosh Pit passes. The promotion is being supported using TV, radio and print created by Encore Encore Strategic of Toronto.
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