PEPSI BRINGS BACK PEPSI STUFF PROMOTION
By Adnews Staff
Pepsi-Cola Canada Beverages of Toronto brought back its Pepsi Stuff promotion this week and has expanded the program to include the 7UP brand. Pepsi Stuff awards consumers of Pepsi and 7UP products points for items purchased. The points can be collected and used to purchase clothing and sports gear from a Pepsi Stuff catalogue. Items available this year include T-shirts, hats, leather jackets and sunglasses. The promotion will be supported by TV, radio, transit and point-of-purchase ads which carry the theme "Pepsi Stuff . . . Drink it. Get it." BBDO Canada of Toronto handles Pepsi's Canadian advertising.
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