DMB&B BUYS INTO JAPANESE AGENCY
By Adnews Staff
D'Arcy Masius Benton & Bowles Communications of New York is establishing an agency in Japan that will service all DMB&B-linked clients formerly served by DMB&B's former joint venture partner Tokyu Agency International of Tokyo. Earlier this month, the Sony Corporation of Japan increased its stake in the TAI agency to 94% and renamed it Intervision. DMB&B's new agency will be called D'Arcy Masius Benton & Bowles/TAI. DMB&B has offered Sony a minority stake in the new agency.
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