Tostitos conducts campaign
By Derek Winkler
PepsiCo Foods Canada has begun an out-of-home advertising campaign for its Tostitos brand of snack food. The national campaign encourages consumers to “find a balance between their personal and professional lives” and spend more time with friends. The creative features “hints” from one friend to another that a meeting is overdue. The hints were collected online through consumer submissions.
“Bringing crews together is what the Tostitos brand is all about,” said Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. “It’s the perfect snack made to be shared. But the truth is, finding time to spend with your friends can feel like a never-ending cycle of scheduling and rescheduling. Although the Tostitos ‘Hint of’ line-up is subtle in flavour, there’s nothing subtle about how we’re helping Canadians make their crew hangs a reality by capturing their friends’ attention in a can’t miss way.”