Dairy groups hire Mediology
By Adnews Staff
BC Dairy and Alberta Milk have retained Mediology of Vancouver as the media agency of record for a new collaboration between the two organizations. Last year, BC Dairy and Alberta Milk agreed to engage in joint marketing and community initiatives in both provinces. Mediology will handle media planning and buying for these efforts.
“We are so excited to establish a working partnership with Mediology,” said Jennifer Woron, director of market development at BC Dairy. “We know their proven experience and innovation will make this a perfect fit and help communicate our story in the most effective and authentic way possible.”
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