Alberta Milk hires Venture Play
By Adnews Staff
Alberta Milk, a Calgary-based non-profit organization representing the province’s dairy farms, has retained Venture Play as its marketing agency of record. The agency won the account in a request-for-proposals process. Its first work will be a new campaign later this year intended to educate consumers about sustainable dairy farming practices and changing consumer behaviour. The assignment also includes brand strategy, media work, creative development, public relations, social media activities and experiential marketing.
“Venture Play stood out to our team for a number of important reasons,” said Karlee Conway, marketing and communications manager at Alberta Milk. “Most notably, its ability to tell made-in-Alberta stories, its veteran team and its creative and strategic firepower. Helping support our dairy farms with compelling storytelling will be key for our brand and producers. We are excited to have them aboard and look forward to their contributions.”