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Cheetos begins Cheetle Hack promotion

PepsiCo Foods Canada has begun an online promotion for its Cheetos snack food brand called the “Cheetos Cheetle Hack.” The promotion makes use of a website at <>. The site provides step-by step instructions for creating a voice command on a smartphone that will allow the user to unlock the device by saying “Eating Cheetos.” According to the company, the command is intended to allow consumers to use their phones while their fingers have Cheeto dust on them.

“Our true fans know that cheetle is an unmistakably delicious part of the Cheetos experience,” said Lisa Allie, senior marketing director at PepsiCo Foods Canada. “But as our fans have pointed out, sometimes that means you can't do things like unlock your phone. We wanted to make sure that fans could remain locked in on all the action and be a part of all the live conversations surrounding the big game while still enjoying their favourite snack.”

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