Delta Bingo breaks new campaign
By Adnews Staff
Delta Bingo & Gaming has begun a new marketing campaign intended to encourage Canadian consumers to consider bingo as a recreational activity. The campaign was developed by Labour, which became the company’s agency of record in the spring of this year following a competitive review. The creative uses the tagline, “If you know, you know bingo” and seeks to contrast the excitement of the game with other forms of entertainment. The initiative consists of three 15-second television commercials and online videos, three 15-second radio ads, as well as out-of-home and digital executions. It is running in Ontario and some US markets. Additional creative will be released through 2023.
“Everyone knows about bingo from a pop culture angle,” said Pete Ross, creative director at Labour. “But when it comes to going out and actually playing, it’s not necessarily on everyone’s list of things to do. This campaign aims to help introduce more people to the brand and, for many others, remind them of the fun of playing bingo.”